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Haddon Hubbard “Sunny” Sundblom (June 22, 1899 – March 10, 1976) was born in Chicago in 1899, was the youngest of nine children of Swedish-speaking family. Young Haddon worked in construction, to be able to study art at night school. Later he became a student Chalz Everett Johnson in the studio. His own studio he opened in the mid-1920s and worked primarily on advertising for The Coca-Cola. In 1931 Haddon Sandblom painted Santa Claus advertising campaign for The Coca-Cola. Sandblom portrayed him not cheerful old elf, as it was made, and a cheerful old man with rosy cheeks and a thick white beard. Preview of “modern” Santa Claus was first published in the “Saturday Evening Post”. Over the years, Sundblom Santa was all known and loved by all the personification of the Christmas and New Year holidays.

Haddon Sundblom Coca Cola Santa

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